Why Housing Demand in the UK Is Declining: Economic and Institutional Factors

british property

In recent months, the UK housing market has shown signs of weakening. This article examines the causes and consequences of the slowdown in buyer demand and housing price dynamics, drawing on data from the Royal Institution of Chartered Surveyors (RICS), as well as reports by Bloomberg and Halifax. Particular attention is paid to the influence of macroeconomic variables such as inflation, interest rates, and government housing policy.

The housing market has traditionally served as a barometer of a country’s economic condition, reflecting both broader macroeconomic trends and social dynamics. In early 2025, the UK housing market presents a dual reality: despite rising home prices in some regions, there is a significant decline in buyer activity, indicating a growing mismatch between supply and demand. The aim of this study is to identify both structural and situational factors shaping this evolving landscape.

Demand Slowdown as a Reflection of Economic Instability

According to RICS’s March report, the net balance of new buyer inquiries fell to -32%, marking the lowest level since September 2023. This trend underscores declining consumer confidence, driven by monetary market instability, rising borrowing costs, and general economic pessimism. Analysts at RBC Capital Markets emphasize that growing macroeconomic uncertainty is causing many individuals to delay major financial commitments, including home purchases.

Meanwhile, January data from RICS, as reported by Bloomberg, reveal five consecutive months of declining buyer inquiries, confirming a sustained downward trend. Notably, this decline coincides with a temporary increase in mortgage rates, prompted by volatility in bond markets and persistent inflationary pressures.

Price Dynamics: Growth Amid Falling Demand

Despite a decline in transaction volumes, early 2025 saw a rise in average home prices. According to Halifax, the average price in January reached £299,138, an increase of 0.7% from December and 3% year-on-year. However, this annual growth rate is the weakest since July of the previous year, suggesting that price growth is partially inertial, driven by residual demand and expectations related to upcoming tax changes.

Nonetheless, RICS data indicate increasingly pessimistic short-term price expectations: the net balance of price forecasts for the next three months dropped to -26%, reflecting the risk of a price correction amid weakening market activity.

Rental Market: Rising Demand Amid Shrinking Supply

As access to mortgage credit becomes more constrained, interest in renting is growing. In March, a positive shift was observed after four months of decline, with a net balance of +20%. However, the supply side of the rental market is contracting as more landlords exit the market. Consequently, upward pressure on rents is mounting, with 31% of agents forecasting rent increases in the near term. This imbalance may exacerbate social inequality, particularly in densely populated urban areas.

Government Policy and Institutional Initiatives

Amid stagnating private demand and limited housing affordability, the UK government under Prime Minister Keir Starmer has announced an ambitious plan to build 1.5 million new homes over five years. A key element of the strategy involves the development of so-called “next-generation towns,” with over 100 sites across England having already submitted proposals to participate in the program.

This plan seeks to eliminate institutional barriers to construction and reflects a more proactive government role in the housing market. However, as noted in analysis by Capital Economics, current economic conditions and fiscal constraints may hinder the implementation of such an extensive initiative.

Outlook and Conclusions

Analysis of the current state of the UK housing market reveals systemic contradictions. On one hand, home prices continue to rise, supported by residual demand and urgency surrounding upcoming tax changes. On the other, buyer activity is declining sharply due to high mortgage costs and economic uncertainty.

At the same time, the rental sector is under pressure from increasing demand, raising the risk of social tension. Government-led housing initiatives represent a potential stabilizing force, but they require significant investment and administrative capacity.

In conclusion, the near-term trajectory of the housing market will depend on the government’s ability to balance macroeconomic policy, monetary conditions, and housing supply. If institutional reforms are successfully implemented, a return to sustainable growth is possible, otherwise, further market fragmentation and rising socio-economic risks may ensue.